Which marketing strategies have you set for your accounting business? Marketing strategy is one of the major factors that keep your business on top. However, it’s not always about the money invested but time, resources, and innovative approaches.
If you don’t have enough money to hire a marketing team, there are other viable options. Here are several ways of marketing your accounting business.
1. SEO to increase your google visibility
The first strategy you should use in your business is SEO, and you will excel in your firm. Almost everyone in the world has access to the internet. Advertising a business online gives you more chances of reaching a wide range of customers.
This approach involves creating a website and improving it so that people searching for accounting services will find it easily and read it. The best thing is to focus on choosing the most valuable keywords, allowing customers to access your company information easily.
You can hire SEO experts to help increase your firm’s traffic online. Whenever people need accounting, they will find your firm. It means your website should be good and highly ranked by google.
2. Use social media
The world is becoming increasingly social each day. There are more social media networks than ever; therefore, when you want to market your business, it’s easy to connect on social media networks. This strategy will save you a lot of money since a single post can connect you to millions of potential clients.
You can find many clients on social media networks like Instagram, Facebook, Twitter, LinkedIn, and others. Reach out to people who show interest in your posts and connect with them. It would help your firm if you also put up different posts related to what your company offers.
In case you have a promotion update that information online and potential clients will indeed reach out to you. Also, consider sharing your company website, and link users can use to reach out to your firm.
Besides online marketing, there are other viable options, such as hosting seminars and conferences. When people attend your conferences, make sure you follow them and keep them informed on what your firm offers. People feel appreciated and part of your firm when you keep them updated.
Hosting such events helps you connect with the community and establish a person to person connection. This strategy requires a plan and establish your goals. People will come with questions about your accounting firm, and you must answer them to build confidence in your potential customers.
4. Get referrals
In any business, the powerful marketing tool is word of mouth. Use existing clients to have access to other customers. Your customers interact with other firms; therefore, know what’s unique in your firm. In such a case, it means that their recommendation of your firm adds value to your reputation.
It would help if you created a platform where clients share their views on your company’s services. Such a platform will help increase your company reputation and, at the same time, get you closer to new clients. It is not wrong to ask for referrals from your clients since they are there because they value what you offer.
The people that you already have in your business can help you connect with the outside world and make connections with other people.
5. Develop a marketing plan
If you want to excel in your accounting business, you must have a strategic marketing plan and set goals. This process is the foundation of establishing long term and short term goals to assess your progress. You must do a SWOT analysis to identify the strengths and weaknesses of your business.
Accounting business needs a strategic plan when it comes to marketing, be it online or offline. You should have an active website and use SEO to increase your firm’s traffic. SWOT analysis will then help you turn weaknesses into strengths for your business. Moreover, a SWOT analysis will help you identify new opportunities in your business and how to fill existing gaps.